Becoming part of trending conversations has become the name of this game, to not only promote products or services but also to increase engagement with customers. Here are guidelines for the marketer on the prowl
Imagine a healthcare system with a pool of doctors and medical equipment shared across healthcare providers just like how Zomato, Uber, and OYO rooms enable sharing of resources across their consumers
India can make the industry-academia relationship a focal point of developing our research acumen. We need to devote our energies towards converting conflict of interest to a confluence of interest as an ultimate solution
Early AI adoption help the incumbents and new entrants thrive in the perpetually competitive retail context
Nostalgia marketing helps create an instant emotional connect to brands. This connect has been found to increase both the "intention to purchase" and the "propensity to recommend"
India has stronger ground to take a pledge to achieve net-zero targets by 2050. Indian businesses must back the government in creating a carbon-free and healthy India, and protect its climate for future generations
Research shows that by using sophisticated and advanced LEDs, LiFi can transfer data at a speed of 100 gigabytes per second — almost ten times faster than the fastest WiFi
A comprehensive understanding of the uptake barriers can help public health leaders and healthcare providers craft suitable communications and interventions to improve the overall testing figures
Public utilities are hugely inefficient in delivering reliable and quality access to water for their cities, because of which, bottled water markets have grown tremendously in India
An astonishing journey of four women, their struggles and fights that has a lesson for the new generation of women leaders
How can we protect liberty and cultivate free thought that attracts innovative talent, promotes open exchange of ideas and delivers the prosperity that we deserve?