Thought Leadership
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Principled consumption: How gender pay gaps affect perpetrators
Companies that perpetuate gender pay gaps should know that public disclosure can lead to significant changes in consumer responses
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Why marrying ecology with economics is important for sustainable living
We've traditionally left ecology out of our economics, economics out of our ecology, and local people out of both. Here's why we need to reintegrate them if species, environment, and people are to survive
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Deflation woes: Can China avoid Japanification?
What the world's second-largest economy could do to stop its spiral into economic stagnation
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Belting out a new tune or going down the same old road?
Part of the reason why the BRI continues to evoke such mixed sentiments is because the plan has never been all that well-defined
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The Odyssey of Shopping: How to journey from sirens to sales racks to meditation mats
The festive season is upon us, and people plan to shop—online and offline. Here's how consumers can navigate the choppy waters of sales season
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Brand Maruti: Lessons on how to understand consumer, act, and race
The average prices of cars bought in India have steadily risen. Amidst this change in spending habits, Maruti, a brand historically synonymous with affordable and functional vehicles, continues to hold on to a significant pie of the Indian automobile market. What provides Maruti with continued dominance in India's progressively dynamic and competitive automobile market, and what does the future hold for them?
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When brand reputation should and shouldn't influence employee pay
Professor Christine Moorman's research shows that brands that leverage their 'resume power' to pay lower wages, ultimately hurt their profits
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Are A.I. text generators thinking like humans — Or just very good at convincing us they are?
A researcher's experiments raise uncomfortable questions about the rapid evolution of large language models
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Working moms are mostly thriving again. Can we finally achieve gender parity?
The pandemic didn't destroy the workplace advancements moms had achieved. However, not all of the positive changes forced by the crisis and remote work have stuck, says research by Kathleen McGinn and Alexandra Feldberg
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How tech can transform luxury brands' value proposition
Luxury brands are increasingly leveraging technology to reduce uncertainty and enrich experience throughout the customer journey
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How to get managers to heed algorithm-based recommendations
A study at Zara shows what companies must do to optimize human-algorithm interactions.