Thought Leadership
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5 stages of AI maturity in marketing: A blueprint for the marketing revolution
In the digital economy, data is the lifeblood of successful marketing strategies. As technology and AI continue to advance, businesses are increasingly turning to data-driven marketing to gain deeper insights into customers
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Thawing US-China relations: Competition meets interdependence
What are the biggest wins from the Biden-Xi meeting on the sidelines of the APEC Forum?
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The implications of 'high-road' vs. 'low-road' employment practices
Despite decades of efforts to eradicate them, socially-irresponsible employment practices persist. But corporations can take steps to move global partners to the high road
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How will the world economy look in 2024
The year ahead is likely to be a year of muddle-through, with middling performance by most economies, and little by way of a growth breakout
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3 traits of successful market-creating entrepreneurs
Creating a market isn't for the faint of heart. But a dose of humility can go a long way
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How the 'option to decline' can help the government better target direct benefits (Part - 1)
In a two-part series, this piece addresses how the government can save the Direct Benefit Transfers (DBTs) leakages
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Tech-Driven ESG Evolution: Navigating compliance, enhancing performance, and ensuring planetary homeostasis
In a world where the challenges of climate change, resource management, and organisational safety loom large, the imperative for businesses to adopt sustainable practices has never been more pressing. Over the last 15 years, carbon emissions have doubled, underscoring the critical need for organisations to comply with ESG regulations and leverage technology for effective reporting and implementation of sustainable initiatives
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How negative reviews affect online consumers
Negative reviews influence consumer decisions depending on the type of product, as well as the nature and placement of these reviews
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Why pay inequality could grow in coming years
Research from Professor Melanie Wallskog shows newer firms pay workers differently than older firms
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Does it pay to link executive compensation to ESG goals?
More CEOs are getting "ESG pay." Does it improve their companies' sustainability and financial performance?
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Lessons in decision-making: Confident people aren't always correct (except when they are)
A study of 70,000 decisions by Thomas Graeber and Benjamin Enke finds that self-assurance doesn't necessarily reflect skill. Shrewd decision-making often comes down to how well a person understands the limits of their knowledge. How can managers identify and elevate their best decision-makers?