Thought Leadership
-
Why companies hunt for talent on digital platforms, not in resume Piles
Rather than sit back and wait for applicants to send resumes, companies are proactively targeting prospective employees on digital platforms and social media, often with a recruiter's help, says research by Rembrand Koning
-
How technology threatens mental health – especially if you're inauthentic
When the personality you show the world doesn't match your true self, it can sap the energy you would otherwise need to deal with technostress
-
The 4 phases of marketing communication during Covid-19
How marketing teams were communicating with customers during the crisis
-
How AI can help weed out faulty scientific research
Solid science is more important than ever, yet experts often struggle to predict which studies will replicate. Artificial intelligence could do the job better
-
Why your brand needs to focus on customer experience
High contact and deep engagement CX, or customer experience, can offer a sustainable competitive advantage for firms that choose to invest in it
-
The robots are here. How are they affecting analysts?
In one study, AI pushed securities analysts to new jobs; analysts who stayed earned less
-
Entrepreneurs should manage their feelings and emotions in these Covid-19 times
Entrepreneurs need to keep their level of energy, commitment, discipline, and passion high enough to be able to go through that emotional and affect-related process in this challenging Covid-19 business climate
-
PR Trends during the COVID-19 Pandemic
Public Relations is one of the most effective ways to build on marketing strategies and create a strong brand image. Public Relations (PR) strategies that applied for different brands at the starting of the year 2020 may not be applicable in the present-day situation
-
How redefining "normal" can alter behavior
Stanford researchers use the concept of "dynamic norms" to persuade diners to eat less meat.
-
Turning disruption into opportunity: How to find and release trapped value
When technology creates the possibility for a better customer experience than is currently being offered, trapped value accumulates. Here's where to look for it
-
Good leadership is an act of kindness
The pandemic has challenged managers as never before, but one powerful leadership strategy is being overlooked, say Boris Groysberg and Susan Seligson: Be kind.