“ When the going gets tough, the tough get going. We have not had negative growth in a decade. It’s (fall in sales) a blip… The RE story is very much intact.”
Siddhartha Lal, Managing Director, Eicher Motors
(This story appears in the 26 April, 2019 issue of Forbes India. To visit our Archives, click here.)
I really like bullet bikes specially in black color
on Apr 15, 2019Recommended to go for Royal Enfield classic. I have raised my pride. So you too.
on Apr 15, 2019One missing point I see is the poor quality control, especially with the Himalayan. RE was pushing an inferior product and hoping that it\'s label will see it through. Secondly, I do not get a good feedback on the service and repair front at RE service centres.
on Apr 15, 2019Royal Enfield, once revered, is losing grip of their essence. It is not the lack of innovation nor the falling in competition with newbies and revivals, it is not their gradual shift from regal bike enthusiasts, but also that they tend to fail to attend to their loyal customers.
on Apr 16, 2019I have used a Royal Enfield since the \'82. Quality n customer service has never been a priority for RE. Oil leakages, excessive vibrations, failure of components, high maintenance is part of the brand attributes. Quality is a huge concern and Service Centres face the flack for this everyday. Worse still no one at RE cares. RE has had a free run as there was no real direct competitor in the 350-500 cc segment. It was a sellers market. It is now a buyers market. The next 2 years will see a dramatic change in the mid size bike market. Either RE get their act together or they will bite the dust. It is amazing how the top brass at RE have all the time in the world for product launches and auto journalists but disdain for loyal customers. As an auto journalist who prefers to remain anonymous told me ...\"the writing is on the wall\". Hopefully the brand will survive.
on Apr 16, 2019There\'s nothing like a Bullet. I bought mine at the tender age of 58.
on Apr 16, 2019