Murali Divi worked as a minority partner at Dr. Reddy's before starting Divis Laboratories, which does custom manufacturing for big pharma and is also a generics maker. While sales were up 15%, margins were squeezed due to a power crisis in Andhra Pradesh state where it is headquartered that required it to buy more expensive power from elsewhere.Fitness fanatic, he has set up a yoga center at Divi's headquarters in Hyderabad