By focusing on quality and branding, and by always looking ahead, the Dua family has made Relaxo India's largest footwear manufacturer
Like all entrepreneurs who have built their business from scratch, there is a tendency to go with gut feelings
Yet, like all entrepreneurs who have built their business from scratch, there is a tendency to go with gut feelings. Dua, not a fan of excessive market research, narrates a hilarious story about how market research showed that the safest place for a person to walk on the road is at its centre. “It’s obviously going to be the safest; no one walks on the road for fear of being run over,” he says with a laugh.(This story appears in the 26 May, 2017 issue of Forbes India. To visit our Archives, click here.)