Bengaluru property developer Irfan Razack has built a $6 billion fortune by deftly expanding his Prestige Estates Projects outside its comfort zone. Here's how
Irfan Razack, Chairman and managing director, Prestige Estates Projects
Image: Harshith Dambekodi for Forbes Asia
Five years ago, Bengaluru-based property magnate Irfan Razack, who gained prominence by riding the boom in India’s tech capital, decided to venture into Mumbai’s highly competitive property market. It seemed a long shot.
Would his Prestige Estates Projects be able to replicate its South India success in the country’s financial hub against entrenched big names—all billionaire-owned—such as Lodha’s Macrotech Developers, Godrej Properties and Oberoi Realty?
Defying sceptics, Prestige has since then made notable inroads in Mumbai and its signature logo of a flying falcon now adorns billboards showcasing a slew of upcoming residential and commercial projects. These extend all the way from tony South Mumbai to an office complex in midtown Mumbai to fast-growing middle-class suburban enclaves further north. It has 11 projects—six of them with partners—covering roughly 32 million square feet, with completion slated in stages, starting in 2025 until 2031.
Razack’s strategy? He saw a rare opportunity to gain a foothold by scooping up distressed projects from cash-strapped developers, while building a strong team with local knowledge and connections. “We have the market, we have the buyers, we have the brand and we have the management that’s capable of delivering the numbers,” says Razack, 70, who is Prestige’s chairman and managing director.
Indeed, the numbers speak for themselves. In the fiscal ended March 2024, Prestige notched up record sales of ₹210 billion ($2.6 billion) with Mumbai accounting for 15 percent, up from nearly 7 percent two years earlier when annual sales were just under half that at ₹103 billion. In the current fiscal, Razack expects a 54 percent surge in Mumbai sales to ₹50 billion, even as he’s plotting Prestige’s expansion into other cities beyond its southern stronghold, which includes a sizeable presence in Hyderabad.
(This story appears in the 12 December, 2024 issue of Forbes India. To visit our Archives, click here.)