On August 14, when Jet Airways (India) Ltd announced its earnings for the April-June quarter, its 65-year-old chairman Naresh Goyal’s cheerful demeanour was a far cry from the sombre mood prevalent in the Jet Airways camp less than two years ago.
Goyal, along with James Hogan, president and CEO of Etihad Airways PJSC, Jet’s equity partner, and Cramer Ball, Jet’s CEO, were all smiles and even held hands as they posed for the shutterbugs. The reason behind their apparent delight was the impressive profitability and growth in revenues posted by India’s second largest private carrier for the quarter ended June 30.
Jet reported a net profit of Rs 221.70 crore in the April-June 2015 quarter, against a loss of Rs 217.60 crore in the same period a year ago. Its net sales rose by 11.55 percent to Rs 4,834.50 crore, against the same quarter last year. Jet’s earnings for the first quarter of fiscal 2016 beat Street estimates by a significant margin—a poll of analysts by Bloomberg had actually expected Jet to post a loss.
The improvement in Jet’s operational and financial performance is reflected in the company’s stock price as well. Over the last one year (as of August 24, 2015), the Jet Airways stock has gained around 31.27 percent on the BSE, while the bourse’s benchmark Sensex lost 2.39 percent.
What is particularly reassuring for Goyal, the rest of the senior management at Jet, and the airline’s foreign partner is that the profit reported by the company in the June quarter isn’t a one-off. Jet has reported profit after tax (PAT) in three of the last four quarters: Rs 70 crore in the September 2014 quarter and Rs 63.11 crore in the December 2014 quarter, apart from the June 2015 quarter. The company slipped into the red in the March 2015 quarter, posting a loss of Rs 1,729 crore, but that was due to a clean-up of the balance sheet undertaken by recognising an impairment charge on account of its investment in its subsidiary JetLite.
Of course, declining crude prices and the consequent lower cost of jet fuel has proved fortuitous for Jet, along with other carriers operating in India, and has done its bit in aiding the bottomline of the company. But the consistent profitability is an indication that operational efficiency measures which are being implemented at the airline, supervised largely by Etihad, are starting to pay off. “The tie-up with Etihad to a certain extent will result in overall cost synergies by optimising routes and network; procurement of aircraft, spares and services; sharing of manpower and training facilities,” says Amber Dubey, partner and India head of the aerospace and defence practice at KPMG. “There are complexities related to existing regulations and differences in legacy fleet, network, systems, processes and the organisation culture between the two companies. This is not unnatural and any such collaboration takes time to show results.”
But results are already showing and this shift in fortune comes after a period of huge uncertainty for the airline.
India is one of the more complicated aviation markets in the world and high taxes, expensive jet fuel, and a price war among airlines looking to capture greater market share threatened the sustainability of even the most established carriers three years ago. With mounting losses, airlines found themselves saddled with a debt burden they felt unable to service.
Jet’s story was no different. The airline, one of the first private sector carriers to come up in India (it commenced operations in 1993), was forced to delay its debt servicing obligations and salaries to staff owing to financial trouble.
Different airlines tried to deal with the turbulence in different ways.
With a tight control on costs and efficient operations, India’s largest airline by market share, IndiGo, managed to thrive in the face of adversity and has been consistently reporting healthy profits. On the other hand, unable to raise fresh equity, Kingfisher Airlines, the premium carrier promoted by flamboyant liquor baron Vijay Mallya, has been grounded since December 2012 and its assets have been seized by lenders who are still trying to recover their dues. India’s national carrier Air India is struggling but has managed to remain afloat, largely due to a government-funded turnaround plan. Unable to keep bankrolling a debt-laden, no-frills carrier’s constant need for funds, SpiceJet’s promoter, billionaire Kalanithi Maran, sold the company back to one of its original co-founders Ajay Singh.
__Jet emerged as the only entity among incumbents (only Vistara, which started operations recently, has Singapore Airlines as a strategic partner) that brought in a foreign strategic partner in the form of Abu Dhabi-based Etihad, which invested Rs 2,058 crore for a 24 percent stake in the airline in November 2013.
The partnership with Etihad has given Jet increased connectivity and business from passengers who travel between Abu Dhabi (the United Arab Emirates has a significant Indian migrant population) and India. “By the end of 2015, we (Jet and Etihad) will offer 42,000 seats each way each week (between Abu Dhabi and India),” Hogan said. This would be more than double the number of seats on offer in May last year.
The two carriers have also restructured their schedules on routes in which both the airlines are operational to provide better departure schedules and connectivity and reduce so-called ‘wingtip flying’, which refers to parallel flights by both operators on the same route. As a part of this exercise, the excess flights have been redeployed and that has led to overall operational efficiencies for the entire Jet-Etihad network, Hogan said.
Codesharing arrangements, which is an agreement between two or more carriers to share the same flight, between Jet and Etihad, as well as Etihad’s other global partners, including Air Seychelles, Alitalia, Air Berlin and Air Serbia, have also helped increase Jet’s reach and the number of passengers it carries. “We have carried 1.4 million guests on account of codeshare partners (Jet has 21 such partnerships in place at present), which is 85 percent more than our previous year (FY2014) codeshare carriage,” Goyal said.
These initiatives appear to have had a positive impact on Jet’s passenger load factor (PLF), a key measure of an airline’s capacity utilisation, which rose 2.1 percentage points year-on-year to stand at 82.5 percent for the quarter ended June 30. In FY15, Jet flew 22.5 million passengers, 9.6 percent more than the year before.
Going forward, analysts expect Jet to be one of the biggest beneficiaries of a rebound in air traffic in India, especially for outbound travel.
The International Air Transport Association or IATA predicts that by 2031, India would be the third largest aviation market in the world, overtaking the UK. It is the ninth largest market in the world at present with the total air passenger market standing at around 101 million passengers.
According to data from the Directorate General of Civil Aviation in India, passenger traffic for air travel grew by 21 percent between January and July 2015. This was due to lower fuel prices, improving economic climate, growing competition and several bouts of flash sales by airlines, says KPMG’s Dubey.
A research report issued by HSBC in May states that healthy Indian airlines like IndiGo and Jet will be best suited to take advantage of this revival in demand for air travel. “Whilst IndiGo is well placed domestically based on its revenue performance, it has seen its fortunes at home undermined by rising competition,” the HSBC report said. “In the relatively more benign international segment, Jet Airways appears the best placed Indian airline to benefit from the prospect of rising outbound travel demand.”
Even Jet’s employees seem to believe in the carrier’s turnaround prospects, with seven senior executives who had quit the airline returning to the company.
In Hogan’s own words, the first-year report card for the Jet-Etihad partnership looks good. “Aviation is tough business but the partnership is achieving traction. Together, we will now figure out how to market India as an inbound destination,” Hogan said.
Hogan also took the opportunity to silence critics who have speculated that Goyal may be playing second fiddle to Etihad since the latter came on board.
“This is a partnership of equals. We have invested in this business for the long term,” he said. “We believe in Naresh and there is no exit strategy.”
(This story appears in the 18 September, 2015 issue of Forbes India. To visit our Archives, click here.)