Bacardi changing the dynamics and perceptions about the alcobev industry
When you think of your favourite spirit in that bar cabinet or when you are sipping on your drink at a restaurant, did it ever occur to you that there is a team of phenomenal women behind it? Right from identifying restaurants, bars and pubs across cities to liaising with the owners, bartenders and the management, women are at the forefront of bringing that tipple to your table! And Bacardi, one of the global leaders in the alco-bev industry, is spearheading this sectoral pivot.