Budweiser partners with Zed Run to enter NFT game domain
Zed Run and Budweiser have collaborated to release Clydesdale draft horses, and a Budweiser themed race track with prize pools starting at $45,000
By Shashank Bhardwaj
Popular beer brand Budweiser and Ethereum-based NFT horse racing game Zed run have come together for a marketing and sponsorship deal to launch a Budweiser-themed race track in Zed Run. The two will release Budweiser NFT passes, racing prize pools starting at $45,000, and three tiers of airdropped Clydesdale themed NFT skins, which can be used in Zed Run.
This move by Budweiser adds to its latest spending worth $120,000 on NFT fan art and the beer.eth domain name purchased from Ethereum Name Service in August 2021.
Zed Run’s racing horse NFTs initially cost $30 to $80 to mint but have since become one of the most sought after assets, trading for thousands of dollars on secondary markets. In April 2021, a user sold a single racehorse NFT for a whopping $125,000.
The Budweiser Clydesdales are a popular group of horses Budweiser uses for promos and commercials. The beer company is a major sponsor of horse racing events that happen worldwide.
A total of 2,500 Budweiser Pass NFTs will be up for sale for a maximum of 24 hours this Friday. These passes can be bought by any user aged 21 and above. The NFT costs $225 per piece and the gas fees.
As per the deal, two Budweiser racing championships will be hosted by Zed Run in July and September, with prize pools of $45,000 and a tournament in December with a reward prize of $95,000, which will also offer a chance to win a year’s supply of the brand’s beer.
In July, Clydesdale skin NFTs will be airdropped to the NFT holders to spice up the existing racehorse NFTs in-game. The users will also receive Budweiser t-shirts and wearables, which their avatars can wear in the Decentraland metaverse, the Zed Run’s virtual headquarters location.
Three different versions of horse racing skin NFTs, in varying quantities, by the duo are up for grabs. These are the 1600 Classic Clydesdales, 100 Gold Clydesdales and 800 Bud Bottle Clydesdales.
After the completion of tournaments, the projects will offer rewards to whoever burns their Budweiser Pass NFT. The specifics, however, have not been revealed yet.
The move is “an example of how we’re constantly innovating and leveraging new technologies, like NFTs, to create memorable experiences for fans and bolster our brand,” says Spencer Gordon, the vice president of consumer connections at AB InBev.
Users can also bet on virtual races, trade NFTs and breed new tokenized racehorses via colts with mares and fillies or mating stallions on Zed Run. The project raised $20 million of Series A funding in July 2021, backed by crypto venture capital giant Andreessen Horowitz and Red Beard Ventures.
Shashank is the founder of yMedia. He ventured into crypto in 2013 and is an ETH maximalist. Twitter: @bhardwajshash
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Ridley Scott to Make a Movie on EthereumRead More..
Russia to include cryptocurrencies in its updated tax lawsRead More..
40 crypto companies sign open letter to EU regulatorsRead More..
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Finance Minister Nirmala Sitharaman calls for global crypto regulationsRead More..
WazirX co-founders shifting base to DubaiRead More..
Blockchain.com reportedly exploring IPO this yearRead More..
CoinDCX raises over $135 million in fresh funding round, now worth $2 billionRead More..
Atari terminates blockchain joint venture with ICICB GroupRead More..
Monero's July hard fork confirmed by its communityRead More..
Backed by Shark Tank's Kevin O'Leary, WonderFi set to acquire Canadian exchange CoinberryRead More..
US Govt Links North Korea to Axie Infinity HackRead More..
Jack Dorsey's first tweet NFT resells for only $280Read More..
Opera crypto browser now available on iOSRead More..
Beanstalk Stablecoin protocol loses $182 million in governance exploitRead More..
Jack Dorsey vs. Vladimir Tenev on Bitcoin transaction feesRead More..
Ripple claims 'a very big win' in SEC caseRead More..
Argentinian town to invest in crypto mining to fight inflation, upgrade rail infraRead More..
Pantera Capital closing fundraise for its blockchain fund after raising $1.3 billionRead More..
Homegrown blockchain co Polygon commits to go carbon neutral this yearRead More..
NBA registers four NFT trademarksRead More..
US crypto expert jailed 63 months for helping North KoreaRead More..
Fortnite developer Epic Games raises $2 billion to build for the metaverseRead More..
Indian companies storm the metaverse and NFT spaceRead More..
Coinbase is producing a movie trilogy on Bored Ape NFTsRead More..
Multiple Indian Twitter accounts hacked, NFT content postedRead More..
German police shut down $1.3 billion illegal darknet firmRead More..
Meta tests sale of virtual goods in metaverseRead More..
Bitcoin 2022 Conference: Bitcoin Maximalists attack national currenciesRead More..
Binance Gets In-Principle Approval to Operate as Crypto Broker in Abu DhabiRead More..
EU limits Russians' crypto investments to 10k EurosRead More..
Coinbase suspends UPI payments in India three days after launchRead More..
From KFC to Tesla, Dell: Crypto-curious corporations struggle to find right recipeRead More..
In Texas, crypto miners turn to solar powerRead More..
South Africa concludes technical Proof-of-Concept for its CBDC settlement systemRead More..
Terra buys $200 million in AVAX for reservesRead More..
Bitcoin will remain as a standard: Chess world champion Garry KasparovRead More..
Coinbase launches in IndiaRead More..
Meta working on virtual money 'Zuck Bucks': reportRead More..
Germany closes Russian darknet marketplace HydraRead More..
Britain paves way to accept stablecoinRead More..
Crypto industry reels from $600 million hackRead More..
NFT of Nelson Mandela's arrest warrant auctioned for $130,000Read More..
Bank of England calls for tighter regulation of cryptocurrenciesRead More..
ECB's Lagarde 'concerned' about crypto use to dodge Russia sanctionsRead More..
Crypto provides fix for some in crisis-hit AfghanistanRead More..
Bitcoin to the rescue: Cryptocurrencies' role in UkraineRead More..
Digital art in spotlight as Dubai makes crypto hub bidRead More..
G7 looks to thwart cryptoassets use as Russian sanctions dodgeRead More..
Can cryptocurrencies give Russia, others breather from economic sanctions?Read More..
Cryptocurrencies enter Russia-Ukraine conflictRead More..
Russia seeks to regulate cryptocurrenciesRead More..
Donald Trump's NFT collection to laud his own presidencyRead More..