Indian companies storm the metaverse and NFT space
Indian companies such as Tanishq, Mahindra and Mahindra, and MakeMyTrip venture into the metaverse and NFT space
Tanishq launched its wedding collection titled ‘Romance of Polki’ in the 3D display zones on the metaverse where the signature pieces from the collection were displayed
Image: Tanishq
Ever since Facebook rechristened itself as Meta, the world has been jolted out of its reverie and now seems intent to make a mark in the metaverse. Many Indian companies have started experimenting with metaverse tools and non-fungible tokens (NFTs).
Indian companies like Mahindra & Mahindra, Tanishq, and MakeMyTrip have ventured into the metaverse space and are paving the road to the digital future. The companies using metaverse-related tools and NFTs as marketing tools to expand their operations to the digital world are spread across several sectors.
Jewellery brand Tanishq launched its wedding collection titled ‘Romance of Polki’ in the 3D display zones on the metaverse, where signature pieces from the collection were displayed. The audience could view the jewellery pieces in 3D and had a great visual experience. The guests were able to try on the showstopper piece by scanning a QR code.
Along similar lines, Ceat Limited, one of India’s largest tyre manufacturers, is creating their own Ceat Shoppe in the metaverse. The metaverse is integrated with their e-commerce platform. Buyers and customers will be able to view products in 3D and book orders simultaneously. The company will also offer buyers the option of tyre delivery and fitment at home. A pick-up facility from the physical stores will also be available.
