Raising the Bar

Wine sales have risen 217 percent in 2010 over sales in 2009

Jasodhara Banerjee
Published: Jan 21, 2011 06:45:40 AM IST
Updated: Jan 27, 2011 08:35:40 AM IST



An increasing number of Indians are sipping on wine. Or maybe the same lot of us are just guzzling more of it. Either way, wine sales have risen 217 percent in 2010 over sales in 2009 according to Myles Mayall, wine advisor to The Wine Society of India. (In previous years, growth in sales has been about 25 percent a year, with 2008-09 seeing a dip, thanks to the R-Word.)

Sula Vineyards, for instance, sold 2.6 lakh cases in 2010 and is looking at pushing that figure to 3.5 lakh in the next year, mostly in the premium segment. Sula, however, predicts that there will be about 50 percent rise in the growth of imported wines.  

Sula, that brags a 50 percent share of the wine market in India, is also hopeful of a growth of 20-25 percent in the coming year and a growth of 20 per cent in the two years after that.

Also blossoming: Wine appreciation sessions. You’ll find many new classes, courses and sessions that promise to help you learn the tricks of tasting and identifying good wine.

Our goblet runneth over.

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(This story appears in the 28 January, 2011 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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  • Rajeev Samant

    I'd like to point out a few problems with your article: first, your headline claiming 217% growth is absolute poppycock. Have you bothered to do any check-up on the figures? Second, we don't "brag" about any share. You can do the research yourself and come to your own conclusion. Please do your readers a favour by putting a little more effort and research into your articles. Your article does not live up to the reputation of Forbes. Rajeev Samant Sula

    on Jan 25, 2011