Behind the media hype surrounding the Super Bowl, watched by sports fans around the world, lies a completely different reality that has long been overlooked: food waste. In fact, this sporting event is also synonymous with culinary excess.
The Super Bowl is renowned for being the most-watched television event in the United States. Drawing more than 100 million viewers in the US (as many as 113 million for the 2023 edition), the annual final playoff game of the National Football League draws viewers worldwide for its sporting endeavors and its legendary half-time show, usually headlined by a global music megastar. The scale of the media coverage garnered by Rihanna's performance during the latest edition, Sunday, February 12, reflects the importance of this half-time interlude, which takes the form of a mini-concert. Brands also take advantage of this break to broadcast their most creative commercials... even if it costs them some $7 million to do so!