Forbes India was part of the select Amazon Prime Video gathering, in which the world's richest man divulged his plans for India, success secrets...and was made to audition for Zoya Akhtar's next!
Amazon founder and chief executive Jeff Bezos was the guest of honour at an Amazon Prime Video event in Mumbai, hosted at the Grand Hyatt hotel in Santacruz. The star-studded event saw celebrities including Shah Rukh Khan, Zoya Akhtar, Vidya Balan, Kabir Khan, Vidhu Vinod Chopra, Riteish Deshmukh and Vivek Oberoi, and culminated in a performance by maestro AR Rahman.
Bezos said that Amazon will double its investments in Prime Video originals for India. “Prime Video is doing well everywhere, but nowhere is it doing as well as it is in India,” he said.
While the company announced new seasons of its web series including The Family Man, Breathe, Inside Edge, Four More Shots Please and Mirzapur, it also revealed seven new series: Dilli, Bandish Bandits, Paatal Lok, Gormint, Mumbai Diaries - 26/11, The Last Hour and Sons of Soil - Jaipur Pink Panthers.
In a 30-minute fireside chat with Shah Rukh Khan and Zoya Akhtar, Bezos said he wants Amazon studios to be all over the world, and be known as the most talent-friendly ones. “We’re focused on getting the best storytellers and actors on the platform. This is one of those businesses in which the viewer is always looking for something fresh, so you can’t find a formula,” he added. “One of the hardest things humans do is tell riveting, inspiring stories.”
When Khan asked him what his ambition was as a child, Bezos said he wanted to become an archaeologist. “Even when I started Amazon, my dream was always to own a forklift,” he grinned. How many does he own now? “I don’t even know! But if I were a young college student today, I would be very interested in biotech, in artificial intelligence and machine learning. I’m a very good bartender, so that could be my backup career,” he laughed. “I’d be very slow, but I’d pour great drinks.”
Speaking of backups, Bezos said he never makes a Plan B. “I don’t have Plan Bs. They defocus you from Plan A. Plan B should be to make Plan A work,” he said.