Society has not done enough to make a woman's career prospects equal to or brighter than the man's, says the creative chairman of Dentsu Aegis Network, and cofounder of Taproot Dentsu. Edited excerpts from an interview
Image: Cohaan Dias​
Q. With more men pitching in with household chores during prolonged work from home (WFH), do you think there is more equality at home?
Home keeping is slowly being repositioned as a passion or hobby rather than a chore, which has started to free it from the slavish perceptions of years gone by. Cooking, for example, was largely perceived as something that no one wanted to do but had to be done. But it is now increasingly seen as a talent, a sign of imagination and creativity and quite a bona fide skill function. The internet and various social media platforms have helped correct the emotional perceptions attached to doing housework and this has eased the evolution of the male gene into a more liberal acceptance of his new role.
Q. Can WFH encourage more men to stay at home, leaving women the space to pursue their careers freely?
The allocation of roles should always follow capability. If the woman’s prospects are brighter, by all means they should lead at that. The issue is that we've not done anything to make the woman's prospects brighter, or even equal, over the decades. Only if that is corrected on a war footing can we move forward to evaluate roles in the family based on merit.
Q. Housework is in fact ‘work’ and work of any kind calls for compensation. Should the government compensate working-at-home-wives or husbands?