Storyboard18's Marketing Recoded series gets a sharp and fast insight into the minds of modern marketers. First up, head of brand marketing at SUGAR Cosmetics
Not competing with competitors but with the last experience given to consumers is a mantra Amrita Shinde of Sugar Cosmetics lives by. Image: Shutterstock
Storyboard18’s Marketing Recoded series gives us a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands. In this episode of the series, Amrita Shinde, head of brand marketing at homegrown beauty company SUGAR Cosmetics, shares marketing tips and tricks that she picked up during the pandemic, professional advice that she swears by, and more.
Define your job as a marketer?
Building long-lasting and valuable relationships with consumers, stakeholders, team members, media and the audience which is founded on trust.
What are the three skills that every marketer should possess?
Know your audience. The second is to understand that every communication medium is different and the third is to be relevant when it comes to your communication.