In an exclusive interview with Storyboard18, founders of Manja, the newest shop on the ad block, talk about their new company, business model, clients and why hiring remains the biggest challenge
The duo at Manja talks about their new outfit, business model, open-minded clients and why hiring remains their biggest challenge. Image: Shutterstock
After quitting their plush jobs at top agencies, Arvind Krishnan, the former managing director at BBH India, and Prajato Guha, (also known as Projo), the former national creative director at Leo Burnett India, have teamed up to launch a new agency called Manja.
The new venture aims to create full-funnel answers that can help power brands in the digital world.
Krishnan has over two decades of experience in the advertising industry, while Projo has worked for around 18 years with agencies like McCann Worldgroup, DDB Mudra, and Wunderman Thompson.
In an exclusive and candid interview with Storyboard18, the duo talks about their new outfit, business model, open-minded clients and why hiring remains their biggest challenge.
Edited excerpts.