King Khan continues to reign over the box office. Of his two films in our time period, Jab Tak Hai Jaan fared well at the box office, while Chennai Express went on to create several records in Bollywood. According to Koimoi.com, it was the highest grossing Bollywood film in India and globally, collecting Rs 422 crore (the earlier record was by 3 Idiots at Rs 392 crore). SRK's revenue is up 9 percent over last year; his brand endorsements though dropped to 19 from 23 last year.
Fast Fact: ?In September 2013, Shah Rukh Khan-backed Kidzania, a children's entertainment and educational theme park that began operations in Mumbai.