Special Report
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'What are you doing to accelerate growth?' asks P Chidambaram
It has been a year of promises but little implementation, says former Finance Minister P Chidambaram, asking hard questions of the Modi government in a no-holds-barred interview
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Realty funds: This financial lifeline has caveats
Realty funds are making significant investments in an industry in distress. But what happens if sales don't pick up?
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Pirojsha Godrej: In many ways, real estate is a service industry
Godrej Properties MD Pirojsha Godrej emphasises on the need to provide quality products to create a distinct identity in the market
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Abhishek Lodha: There's a fight for quality among developers
Property dealers who have delivered reliable products continue to have good demand in the market, says Lodha Group MD Abhishek Lodha
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Mahindra World City: A township that dreams big
With 64 companies and 38,000 employees, the 1,500-acre Mahindra World City near Chennai has silenced its critics
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Numbers don't lie: Real estate industry grappling with problems
Statistics that give a better picture of the real estate sector
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Realty's big-brand theory
Take a crowded market, depressed sales and high-involvement products, and the formula is self-evident. The days of commodity selling in real estate are over: Buyers are seeking credible, quality names. Consider that brands today account for 50 percent of total residential sales and the worm is only going to climb up
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It's critical to build an aura around the realty brand
Ajay Macaden, executive director of Nielsen India, says competition has forced developers to take branding seriously and brought differentiation into play
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Joydeep Bhattacharya: Branding works as a premium for some brands
However, quality and delivery on time help in building image, believes Joydeep Bhattacharya, head, consumer products and retail practice, Bain India
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Real estate bill will help weed out bad apples
The measures introduced will bring accountability and transparency to the industry, and developers will have to walk the talk with customers
