M.A.D: Marketing & Advertising, Decoded
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Guts, Glory, Gum-ption: How Center Fresh came back from the wild
As Center Fresh completes 25 years in the country, Forbes India traces how Perfetti Van Melle's flagship brand used strong advertising to make it big
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Samsung plays price war in premium mobile segment
The tech giant is the only premium brand to drop prices with its flagship model, the Galaxy S series, says latest techINSIGHT report
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Who has the Ad-vantage? A tale of two celebrity couples
Colgate and Lloyd both bet big numbers on casting celebrity couples together for the first time on television. Which brand pulled off the casting coup better?
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Name, Game and IPL: How Taproot Dentsu hit the bull's eye with its first IPL campaign
Forbes India goes behind the scenes to decode the successful #GameBanayegaName campaign
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Can Virat Kohli propel the Mobile Premier League?
The eight-month-old startup has disrupted the online gaming space by roping in the Indian skipper, but can it keep up its aggressive pace?
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Mobile ad fraud spooking marketers: MMA
22% of the mobile ad spends in India are subject to fraud, says survey
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Exclusive: Your chicken burger is not 100% chicken
Most burger brands in India use only 30 percent - 60 percent chicken in their burgers; rest are fillers such as bread crumb, potato starch, soy granules, spices and coating
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Exclusive: MakeMyTrip unveils in-app live travel gameshow 'Knock Knock'
'Knock Knock' is a high-decibel campaign to drive customer engagement through live travel auctions and travel content
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Exclusive: Ranveer Singh to stop endorsing Durex
The condom brand's parent company, Reckitt Benckiser, will not renew its contract with the Bollywood celebrity