For much of the twentieth century, companies relied on a "full-service" agency for most or all of their advertising service needs, including both creative development and media planning and buying
The New York Times columnist and author, Gretchen Morgenson talks about the sins of omission that led to the financial crisis and Washington�s role in laying the groundwork for it
A new breed of entrepreneurs takes on China’s most vexing problems
Stress can result from unexpected events which we don't even have the chance to change
Effective communication is essential for effective leadership
Potential economies of scale are outweighed by frictions and inefficiencies that accompany bigness
Shalom Saada Saar, Professor of Managerial Practice at CKGSB and Senior Instructor, MIT, has been researching this subject for a long time now and has also coached several hundreds of senior executives and CEOs in the US, Europe and Asia. In an interview with CKGSB Knowledge's Neelima Mahajan, Saar describes the contours of his new book 'Leading with Conviction'
As the war for talent intensifies, Chinese companies seem to be outdoing MNCs for the first time ever
How big is the Indian middle class really?
It’s time to broaden our focus on environmental sustainability practices and social responsibility to also include organizational effects on employee health and mortality
In many companies, marketing is no longer contributing to the building of sustainable competitive advantage