Thought Leadership
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Five Ways to Make Your Company More Innovative
How do you create a company that unleashes and capitalizes on innovation?
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Neuroeconomics: Studying Brain Responses
Studying Brain Responses Gives Marketers Increased Ability to Predict How People Make Decisions
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What's Stopping Your Sustainability Schemes? You are
Internal obstacles are major "sticking point" to implementing business cases for sustainability within corporate organizations
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All For One? : European Policy Coordination In The Eurozone Crisis And Beyond
Throughout the crisis, markets and financial institutions have sought a remedy for this uncertainty by calling for timely, far-reaching and comprehensive policy responses from European leaders
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China Searches for the Next Edge
Most people agree that China is losing its labor cost edge. So what will be the country’s next competitive advantage?
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It's Not Nagging: Why Persistent, Redundant Communication Works
Managers who are deliberately redundant as communicators move their projects forward more quickly and smoothly than those who are not
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Are We Happy Yet? The Unexpected Links Between Happiness and Choice
Choices that make people happy are complex according to research coauthored by business school Professor Jennifer Aaker. Factors include how old the subject is, his or her view of time, and is she focused on the present or the future?
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Shallowness of Web 2.0 Technologies
Nicholas Carr, the Pulitzer-Prize nominee discusses the inherent ‘shallowness’ of Web 2.0 technologies, and the troubling consequences for our brains
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Customer Loyalty Programs That Work
Loyalty schemes are not being used to their best advantage