Thought Leadership
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Entrepreneurship: Don't Make It; Buy It!
There’s more than one way to become an entrepreneur: instead of starting your own company, you can go out and buy one
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The Unstructured Information
K. Ananth Krishnan, chief technology officer of Tata Consultancy Services tells us about the ‘Unstructured Information’ most businesses miss out on
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The Innovator’s Blind Spot
There is a blind spot that undermines great managers in great organizations even when they identify real customer needs, deliver great products, and beat their competition to market
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Will China Inevitably Develop Powerful Global Brands?
Prof. Howard Yu explores trends in China's evolution to figure out whether China has the wherewithal to develop global brands like those Japan & Korea have, or will it be relegated to just being the "manufacturing hub", a la Taiwan
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Being Global: How to Think, Act and Lead in a Transformed World
Global leaders become who they are by cultivating particular ways of looking at the world, thinking about problems and opportunities and acting with integrity in pursuit of solutions
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Innovation And BRIC Nations
Behind the success of BRIC countries has been a state that has influenced the skills and capabilities acquired and developed by private industries
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Gray Markets
As the world’s borders dissolve, products are moving around more than ever, leading to thriving ‘gray markets’.
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Do Online Dating Platforms Help Those Who Need Them Most?
Some platforms offer certain features that help those who need it most, along with other features that offer help to those who need it least
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When Spending Hurts
You’d think that creating a more equitable distribution of wealth would curb the urge to spend on status symbols – be they designer handbags or flat-screen TVs – as the “have-nots” try to keep up with the Jones.” But new marketing consumer research shows that the people will pay the price to stand out, even if they can’t afford it
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The Ins And Outs Of Using Real Options In Corporate Investments
Are real options used in corporate investments? When are real options a viable and attractive instrument for corporate investments?
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Price: The Nuclear Weapon of Marketing
Slashing prices isn't the same as having a marketing strategy: When you cut your price, there’s often no way back