Thought Leadership
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When Spending Hurts
You’d think that creating a more equitable distribution of wealth would curb the urge to spend on status symbols – be they designer handbags or flat-screen TVs – as the “have-nots” try to keep up with the Jones.” But new marketing consumer research shows that the people will pay the price to stand out, even if they can’t afford it
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The Ins And Outs Of Using Real Options In Corporate Investments
Are real options used in corporate investments? When are real options a viable and attractive instrument for corporate investments?
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Price: The Nuclear Weapon of Marketing
Slashing prices isn't the same as having a marketing strategy: When you cut your price, there’s often no way back
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Occupy, Economic Inequality and Business Initiatives: Insights from India
Occupy movements highlighting economic inequality have quickly spread around the world. But they have also excluded several countries. One interesting example of the latter is India. How have businesses in India coped with the dual pressures of enhancing shareholder wealth leading to economic growth and operating in a society with a high level of inequality? Can businesses in the developed world learn from Indian enterprises that have attempted to balance their respective corporate good with the
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Are Factory Jobs Important to the Economy?
Jobs in manufacturing are somehow superior to those in other sectors to an economic recovery
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Eastern outlook: Can Asia sustain the world?
Clouded prospects in developed markets cast a shadow over outlook for trade and economy in Asia
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What Are The Realities Of Microfinance?
New research is debunking myths about microfinance and showing how organizations can effectively address problems associated with poverty. Yale faculty Dean Karlan, Tony Sheldon, and Rodrigo Canales discuss the problems and the promise in the field of microfinance and the lessons for other kinds of social enterprise.
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The Era Of The Amplified Individual
Marina Gorbis, the executive director of the Institute for the Future discusses ‘the era of the amplified individual’ and the mirror-like effects of digital technologies
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The Most Powerful Workplace Motivator
The most powerful workplace motivator is our natural tendency to measure our own performance against the performance of others
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A Step Back. A Step Forward: Finding a New Perspective in a Season of Change
Change is like looking at one of those paintings made up of individual images; if you look at it close up, all you can see is a jumble of faces, but when you step back and look at the entire painting from a distance, you can see how all those pieces are interconnected and woven together to create a complete picture.
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Seven Strategy Questions: A Simple Approach for Better Execution
Successful business strategy lies not in having all the right answers, but rather in asking the right questions, says Harvard Business School professor Robert Simons