Thought Leadership
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Spending On Happiness
Very minor alterations in spending allocations may be sufficient to produce non-trivial gains in happiness on a given day
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Innovative Thinking For Corporate Culture
Getting external stakeholders involved in a firm’s corporate culture can enhance its success
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China’s Innovation Quotient
With an annual R&D injection from public and private business sources of 1.5 % of GDP over the last decade, the results have begun to pay off
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How Boundary Spanners Create Profits From Conflict
Conflict is considered a normal consequence of organizing and managing across national borders
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Significance Of User Experience
A human factors expert, Susan Weinschenk explains the significance of ‘loads’ and the ABCs of ‘UX’ (user experience).
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What CEOs Do, And How They Can Do It Better
A way to monitor where the efforts of the CEO are going
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Marketing In Mergers: Value Your Brand
Should brand name have an impact on the success of a newly merged company?
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How To Make Better Decisions
Does the urge to curb reckless spending or a higher level of self-control have any relationship to a full bladder? According to new research by INSEAD Visiting Professor of Marketing Mirjam Tuk it does, and what’s more this state of mind can be induced by external cues as well
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Lessons Learned from an Executive’s Onboarding Process
While proper communication can help temper negative reactions during a leadership transition, we all know that it often falls between the cracks
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The Difficulty of Imagining for Cognitive Misers
Min Zhao is an assistant professor of Marketing talks about difficulty of Imagining