Thought Leadership

Why are products marketed to women sometimes more expensive?

Why are products marketed to women sometimes more expensive?

Too many choices: A model to predict open-ended consumer decisions

Too many choices: A model to predict open-ended consumer decisions

Thoughtful consumption: The "last mile" in well-being and sustainability

Thoughtful consumption: The "last mile" in well-being and sustainability

Research finds companies may be embracing misleading information rather than correcting it

Research finds companies may be embracing misleading information rather than correcting it

Auto-renew snags new subscribers — but it's not a good way to keep them

Auto-renew snags new subscribers — but it's not a good way to keep them

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