Harvard Business School
Many brands have turned off their marketing efforts during the pandemic, but Jill Avery and Richard Edelman argue that now is the time when customers need to hear from you most. But what do you say?
For the first time in 100 years, new technologies such as artificial intelligence are causing firms to rethink their competitive strategy and organizational structure, say Marco Iansiti and Karim R. Lakhani, authors of the new book Competing in the Age of AI
Boeing's deadly tragedies with its 737 Max aircraft may have resulted from a "gap" problem after departments came in conflict. How can organizations mind their own gaps?
Lacking human insight, artificial intelligence will be limited when it comes to helping marketers open the black box of market prediction, says Tomomichi Amano