CKGSB
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Sheena Iyengar: Choice liberates. Or does it?
Sheena Iyengar, author of The Art of Choosing, on the limitations of choice—and how to choose wisely
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Share. Don't own: The sharing economy takes off
Why own when you can share? Understanding the dynamics of the sharing economy
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Understanding the Globalization of Chinese Companies
Joel Backaler, author of China Goes West, talks of the globalization of Chinese companies and whether or not the West needs to be wary of them.
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Diffusion of Innovation: What Sticks, What Doesn't and Why
There are many factors that determine innovation adoption, and the consequent success and failure of a product or technology
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Facebook's Social Experiment: A Marketer's Perspective
Facebook's social experiment has angered many. But the social network may have learnt a thing or two about better customer segmentation and targeting
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China and Brazil: growing together or apart?
China and Brazil's relations have been characterized by an 'imperfect interdependence' thus far. How will that change going forward?
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Of Risks and a Global Economic Recovery
Philippe Legrain, economist and author of Aftershock, on the risks that could further disrupt the global economy
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Mobile Gaming: The New Battleground of China's Internet Economy
China's mobile gaming companies are using every trick in the book to lure users in what is now one of the world's largest and fastest growing gaming markets. Welcome to the new battleground in China's fast-changing internet economy
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What You Should Know About the Alibaba IPO
CKGSB Professor Teng Bingsheng, an expert on the Chinese e-commerce sector, walks us through the issues involved in the Alibaba IPO, such as disclosures, the company's ownership structure and valuation.
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Contagious: Jonah Berger on why some things catch on
In his book Contagious, Jonah Berger explained why some things catch on. In this interview he decodes the science behind why some things go viral and how companies can use it.
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"17 percent of Global Innovation is Coming From Emerging Markets"
Texas A&M's Venkatesh Shankar on how emerging markets are reshaping the global innovation architecture.