INSEAD
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The kinds of collaboration that lead to successful innovation
Learning to innovate requires diligence, patience and (most of all) direct access to skilful role models
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An unexpected product benefit can be a powerful marketing tool
Framing a product feature as an unexpected benefit may stoke consumer desire
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Which healthy eating nudges work best?
Our framework shows how to guide consumers to choose healthier food options.
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The growing power of marketers in the business world
Within the field, marketing communications are on an uptrend, while channel management is declining
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When is cool office design more than window dressing?
New trends in workplace design may turn out to be as game-changing as the ongoing technological revolution
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How leaders can maximise their impact
Effective leaders need to know whether their 'people hat' or 'P&L hat' fits most comfortably
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The powerful drivers and blockers of leadership
Exploring the hidden forces that motivate and hinder you can make you a better leader.
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Composing a life of complex change
Firms can benefit greatly from helping experienced global professionals transition to headquarters and a geographically settled life
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The gift of a global cosmopolitan mindset
Those who live global lives develop a psyche that enables them to tackle complex challenges
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The challenges faced by global cosmopolitan women
To tap the full potential of these agents for change, organisations must listen and push beyond assumptions
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Why should you work with a creative star?
Collaborating with creative stars can make you more creative and help unlock your star potential