ISBInsight

Enhancing trade secret protection in India

Enhancing trade secret protection in India

Can IP-Led innovation help India hurdle the middle-income trap?

Can IP-Led innovation help India hurdle the middle-income trap?

The fine print on health app privacy

The fine print on health app privacy

Standalone family firms lead on gender parity

Standalone family firms lead on gender parity

Beyond the exotic: Branding India

Beyond the exotic: Branding India

  • Building superior digital user engagement: The sports opportunity

    Building superior digital user engagement: The sports opportunity

    Customer engagement rather than merely acquisition is the path to sustained value growth. India's burgeoning sports leagues may be well positioned to take advantage of value increases through digital engagement.

  • Do consumers put their money where their mouth is?

    Do consumers put their money where their mouth is?

    Even though consumer interest in ethical products has increased in recent times, a significant gap exists between what most consumers say about their intent to buy and what they actually end up buying

  • Category management: The art of allocating shelf space

    Category management: The art of allocating shelf space

    Retail category managers and procurement strategists across sectors can increase profitability by identifying true demand and optimising price across products and across time

  • Why the gender gap persists in Indian workplaces

    Why the gender gap persists in Indian workplaces

    In the last decade, India has seen women's participation in the labour force decline starkly. Can skill development be the solution for India's gender gap? An innovative study of the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) by Professor Amit Chauradia, Professor Chandrasekhar Sripada and Glory George shows why women are disadvantaged when it comes to wage employment

  • FMCG Lessons for Pharma

    FMCG Lessons for Pharma

    What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, Meenakshee Sinha and Professor S. Arunachalam present a replicable fast-moving consumer good blueprint for rural marketing based on the Arogya Parivar experience.

  • The lesser evil? Evaluating e-cigarette consumption

    The lesser evil? Evaluating e-cigarette consumption

    While cigarette smoking is on the wane, 'vaping' is on the rise worldwide. Do e-cigarettes really help smokers kick the nicotine habit? And what may be the best public policy options for regulating their use? Research by Professor Vithala R. Rao and Dr Jialie Chen offers some answers.

  • Digital health start-ups in India: The challenge of scale

    Digital health start-ups in India: The challenge of scale

    Digital health start-ups are bringing novel technologies such as wearable tech, telemedicine, genomics and artificial intelligence to the Indian healthcare system. Hanu Tyagi surveys the start-up landscape and offers pointers for the challenge of scaling up

  • Rx ICT: Digitally disrupting healthcare

    Rx ICT: Digitally disrupting healthcare

    Technology can be a game-changer in addressing the endemic problems that affect the Indian healthcare ecosystem. However, digital disruption needs careful identification of the right problems to solve

  • Kirana stores are here to stay": FMCG strategy for Indian retail

    Kirana stores are here to stay": FMCG strategy for Indian retail

    How is the retail industry in emerging markets different from developed economies? Professor Siddharth Singh discusses insights from a recent analysis of FMCG marketing in India.

  • What do non-compete agreements cost CEOs?

    What do non-compete agreements cost CEOs?

    One of the important effects of non-competes is that this potential for harm is alleviated, which can make firms more willing to fire non-performing CEOs

  • Are CEO appointments in India caste/religion biased?

    Are CEO appointments in India caste/religion biased?

    Do top Indian companies hire professional Chief Executive Officers on the basis of caste or religion? And does it matter for financial performance? Professors Naga Lakshmi Damaraju and her co-author Anil K Makhija offer some surprising insights on these important questions