Thought Leadership
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Career advice: How to expand your network
Three networking tips you can use no matter where you are on your career path
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The hidden game: Uncovering the business of sports
The trends that characterise the world of sports — and how business can get in on the game
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Product launches in Bottom-of-the-Pyramid markets: Why consumer opinion matters
When a company communicates their BoP efforts, this could, in turn, impact how these mainstream consumers perceive the company, and potentially harm the company's standing in the mainstream market
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The strategy of less: What Zepto can learn from DMart
It's all about becoming irresistible to your core customers
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Why 'roasting' your customers may help your brand
Research from Professor Gavan Fitzsimons found that "playful provocation" increases customer-brand connection
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Understanding AI's effect on jobs: Automation versus augmentation
Evidence is mounting that AI will have the greatest impact on tasks performed by high-wage workers—and will provide new opportunities for those at the lower end of the scale
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Fast track to sustainable mobility
How the Le Mans motor race is paving the way for hydrogen-powered cars
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What makes a leadership team effective? Start with these eight steps
All too often, executive teams stumble in their attempts to lead their organizations effectively. Michael Beer explains how to refine a top management team to advance a company's strategy
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Can a single agri-platform multiply farmers' incomes through the network effect?
Platform economies have disrupted traditional retail and travel services, with some gains in agriculture. This article argues that Indian agriculture's unique challenges present opportunities for AI-driven platforms. These can boost farm productivity by reducing crop failure and improving market linkages
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Take 5: Doing business in a warming climate
What should leaders understand about sustainability? A collection of the latest research and ideas from Kellogg faculty
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Why your team is afraid to share ideas (and what to do about it)
For creators to succeed, collaboration and feedback are essential to the process. Yet every time they share their work, they risk exposing their ideas to potential theft