What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, Meenakshee Sinha and Professor S. Arunachalam present a replicable fast-moving consumer good blueprint for rural marketing based on the Arogya Parivar experience.
While cigarette smoking is on the wane, 'vaping' is on the rise worldwide. Do e-cigarettes really help smokers kick the nicotine habit? And what may be the best public policy options for regulating their use? Research by Professor Vithala R. Rao and Dr Jialie Chen offers some answers.
Digital health start-ups are bringing novel technologies such as wearable tech, telemedicine, genomics and artificial intelligence to the Indian healthcare system. Hanu Tyagi surveys the start-up landscape and offers pointers for the challenge of scaling up
How is the retail industry in emerging markets different from developed economies? Professor Siddharth Singh discusses insights from a recent analysis of FMCG marketing in India.
Do top Indian companies hire professional Chief Executive Officers on the basis of caste or religion? And does it matter for financial performance? Professors Naga Lakshmi Damaraju and her co-author Anil K Makhija offer some surprising insights on these important questions
Though mutual funds are increasingly popular as investment vehicles, the factors that drive their returns are not fully understood. How can investors better understand how well a fund has done relative to its competition? Research by Professors Nitin Kumar, Gerard Hoberg and Nagpurnanand Prabhala answers these questions