NBA registers four NFT trademarks

NBA registers four NFT trademarks

The National Basketball Association is also likely to launch its own crypto assets soon

By Shashank Bhardwaj

Image: NBA

The National Basketball Association (NBA) is said to have filed for new non-fungible token (NFT) trademarks under the name 'The Association' earlier this month, according to reports. The trademark filings from Wednesday, April 6, were only made public on Monday, April 11.

The trademark filing includes various items such as game tickets, game programs, trading cards, collectibles, memorabilia, jerseys, and memes connected to the field of basketball authenticated by NFTs. The NBA also seems to have registered its second Ethereum Name Service (ENS) domain, according to CoinDesk, and now owns the ‘nba.eth’ and ‘theassociationnft.eth’ domains.

Public blockchain records reveal that the ‘nba.eth’ domain was transferred in December 2021 from NFT collector ‘disco.eth’ to ENS core team member Brantly Millegan, to head of gaming and digital assets Adrienne O'Keeffe's wallet. ‘theassociationnft.eth’ was then transferred from a pseudonymous wallet to the same address in March.

Millegan, in an interview with CoinDesk, had previously revealed the project's philosophy of encouraging ‘.eth’ squatters to give up or sell domains associated with well-known firms for free or at a reasonable cost. According to him, the ‘nba.eth’ transfer happened after ‘disco.eth’ heard about this.

At present, it's unclear what prompted the second ENS' transfer. In any event, the latest trademark registrations are claimed to be part of the league's ambitions to expand into the metaverse and Web 3.0, as well as a preparation for the league to create its own unique NFTs. The NBA is also slated to launch its crypto assets sooner than planned.

Josh Gerben, a trademark lawyer, was among the first to reveal the NBA's NFT trademark application. His tweet on Tuesday, April 12, stated that the American basketball league filed a trademark claim for the phrase "THE ASSOCIATION" on April 6 with the United States Patent and Trademark Office (USPTO).

‘The NBA has filed a new trademark application for: "THE ASSOCIATION"

The filing indicates an intent to offer game tickets, programs, trading cards and fan images as NFTs.’

— Josh Gerben (@JoshGerben) on April 11, 2022

At present, the NBA has a sponsorship deal with Coinbase and a partnership with the NFT platform NBA Top Shot. NBA Top Shot was launched in October 2020 as a marketplace where users can buy, sell, and collect influential NBA scoring 'moments.' The NBA has yet to launch its own crypto campaign.

The writer is a founder at yMedia. He ventured into crypto in 2013 and is an ETH maximalist.

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