What to do when consumers want plastic, but also worry about the planet
Would the world stop drinking Coca-Cola if it no longer came in single-use plastic bottles?
They might, Coca-Cola’s Chief Sustainability Officer Beatriz Perez suggested at the World Economic Forum earlier this year: Coca-Cola “won’t be in business if we don’t accommodate customers,” she said.
[This article has been reproduced with permission from Duke University's Fuqua School of Business. This piece originally appeared on Duke Fuqua Insights]