Fifteen years ago, shopkeepers in Mumbai used to laugh at Nobel Hygiene’s salesmen when they came to market adult diapers. “Will I wear an adult diaper under my lungi?” they would say with a guffaw. It took Nobel Hygiene’s founder and managing director Kamal Kumar Johari six months to sell a 25th of a container of 30,000 ‘Friends’ diapers, the first Indian brand in this segment.
(This story appears in the 18 September, 2015 issue of Forbes India. To visit our Archives, click here.)
Great achievement sir
on Oct 2, 2015Good luck
on Sep 28, 2015Very inspirational story. Way to go Mr Kamal Johri. Had this concept come before 20 years, my friend at the age of 20 would not have been be led down by others for urinating midnight. But I am happy it has been invented.
on Sep 22, 2015I believe NOBEL will be better and better, good luck and best wishes to Mr. Kamal Johari
on Sep 21, 2015Wish you a great success ahead..
on Sep 17, 2015good luck .it has been very inspirational story .nice to see this kind of hard work u have done.
on Mar 18, 2019