Navin Khanna, director of BoConcept, India, talks about the Scandinavian furniture brand's India journey
Navin Khanna, Director, BoConcept
Image: Courtesy BoConcept
BoConcept, the Danish makers of elegant, high-end furniture, was established in 1952. Combining traditional techniques with modern technologies, and with numerous options in woods, fabrics and leather, the brand is known for craftsmanship that is both beautiful and functional. In India for the past seven years, it has a presence in eight cities and plans to expand to more. Navin Khanna, director of BoConcept, India, talks about what has helped a minimalist European furniture brand find a footing in the country. Edited excerpts:
Q. What are the design principles behind BoConcept’s aesthetics? How have these evolved since the company was founded in 1952?
BoConcept offers two distinctive styles: Scandinavian and Metropolitan. Scandinavian styling is inspired by the company’s origin in Denmark, and Metropolitan from the brand’s global presence depicting city life, which is perfect for the well-heeled urbanist.
Over the years, BoConcept has expanded into the world’s most-global furniture retailer, with a presence in more than 65 countries. With expansion in different cities, it has adapted to the new school of thought, which is Metropolitan living. Thus, we specialise in high-quality furniture designs for urban-minded consumers, creating outstanding modern living spaces.