It took the founder of HomeLane, India's biggest home interiors brand, 20 years to realise what he didn't want to do—and that the lesson was as important as recognising what he did want
What matters most is to decide what you don’t want to do rather than what you want to do: Srikanth Iyer, co-founder and CEO, HomeLane
Image: Selvaprakash Lakshmanan for Forbes India
(This story appears in the 17 December, 2021 issue of Forbes India. To visit our Archives, click here.)