For several months now the name "Colleen Hoover" has been on the lips of movers and shakers in the book industry. The Texas writer has become a stunning textbook example of how to build a following in the category of "young adult" books with her love stories that are a runaway hit with teenagers and young adults. And we can't talk about her success in bookstores without also talking about social networks and BookTok in particular.
Contrary to what their elders may think, the younger generations are indeed reading books. You just have to visit BookTok, the section of TikTok dedicated to literary recommendations, to see the scale of the phenomenon. Teenagers and young adults are keen to take to the platform to talk about the books they like, such as "The Song of Achilles" or "Slammed."