Colleen Hoover, the American novelist whose books are sold out thanks to BookTok
The Texas writer has become a stunning textbook example of how to build a following in the category of "young adult" books with her love stories that are a runaway hit with teenagers and young adults
American novelist Colleen Hoover is the author of many best-sellers
Image: Courtesy of TikTok and Colleen Hoover
For several months now the name "Colleen Hoover" has been on the lips of movers and shakers in the book industry. The Texas writer has become a stunning textbook example of how to build a following in the category of "young adult" books with her love stories that are a runaway hit with teenagers and young adults. And we can't talk about her success in bookstores without also talking about social networks and BookTok in particular.
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Contrary to what their elders may think, the younger generations are indeed reading books. You just have to visit BookTok, the section of TikTok dedicated to literary recommendations, to see the scale of the phenomenon. Teenagers and young adults are keen to take to the platform to talk about the books they like, such as "The Song of Achilles" or "Slammed."
"Slammed" is a book by Colleen Hoover, written in 2012. The Texan writer chose to self-publish this romance between Layken, an 18-year-old woman, grieving her father, and Will, a poet two years her senior. At the time, it was an immediate success, and "Slammed" featured on the New York Times best-seller list.
Before this success, few would have predicted that Colleen Hoover would become a best-selling author on an international level. The 42-year-old novelist from Texas worked at various jobs in the fields of social work and teaching before pursuing a writing career following the publication of "Slammed."
Topping best-seller charts
The author of over 20 books and stories has seen a similar trajectory with the titles that have followed her first novel. Six of them are on Publishers' Weekly's bestseller list for the week of August 7. Some of them, such as "It Ends With Us," "Verity," and "Ugly Love," have also been on the Times charts for many weeks. And this phenomenon goes beyond the borders of the United States since Colleen Hoover has sold 500,000 copies since the beginning of 2022 in Brazil, according to Veja. That's more than J.K. Rowling, whom the magazine describes as the favorite novelist of Brazilians.
