The cinema chain's executive director says that this week could mark the turn of the tide for the movie industry, with a slate of promising films taking us through the year. The chain has discounted its popcorn and other F&B prices in the hope of drawing more people back into the theatres
It’s Thursday evening when we speak, and Sanjeev Kumar Bijli, executive director, PVR INOX Limited, says he has been glued to reading reviews all day.
“It’s an unusual face-off,” he says. “We’ve known the phenomenon of two Hindi movies going head-to-head, but for two Hollywood films, of such different genres, to be so hotly anticipated in India is quite new.”
Unless you’ve been living under a rock, you probably know what he’s talking about. You probably even have tickets booked—or, like the cinema chain’s joint managing director himself, are having trouble scoring tickets for the show you want.