Inside the work and the mind of one of the world's most progressive and influential marketers. Storyboard18 catches up with Mastercard's global CMO Raja Rajamannar
Rajamannar, global chief marketing and communications officer, and president - healthcare business at Mastercard, tells us how he, as a decision-maker, is advancing the adoption of new technologies
The world is going to be disrupted at an unprecedented level by a slew of new technologies, and Mastercard’s Raja Rajamannar has actually counted them. “There are 24 technologies (from 3D printing to blockchain) coming at us like a tsunami. Each one of these technologies is independently capable of disrupting marketing.”
Rajamannar, global chief marketing and communications officer, and president - healthcare business at Mastercard, tells us how he, as a decision-maker, is advancing the adoption of new technologies and building Leonardo da Vinci marketing teams to future-proof the brand and business.
Read on.
Q. Let’s talk about 'The Great Disruption', as you call it, this confluence of technologies that’s completely disrupting marketing. How are you, as a decision-maker and global marketer, advancing the adoption of new technologies and tech-driven strategies in the brand marketing ecosystem?