Greatness is not a function of circumstances. Greatness, it turns out, is largely a matter of conscious choice and discipline,” says James C Collins in his best-selling management book Good to Great: Why Some Companies Make the Leap…and Others Don’t. This aspect is best embodied by the companies that make it to Forbes India’s Super 50 Companies list, now in its second edition in collaboration with knowledge partner PwC India. Entry into this annual list—it is not a ranking—is based on a three-step methodology that focuses on shareholder return, sales growth and return on equity (RoE) over a period of three years (see detailed methodology at the bottom). Certain characteristics help these companies outperform their peers on these parameters. In other words, transform them from being good to great.
What are these qualities? Customer focus stands out clearly. In fact, IndusInd Bank’s stupendous growth would not have been possible without it. Its video branches, fingerprint banking or the automated teller machines that give you money in the denominations you want, are just some of the more visible innovations.
Full list: Super 50 Companies 2016
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Podcast: India's Super 50 Companies
Pidilite, a leading maker of adhesives and industrial chemicals, works very closely with electricians, carpenters and plumbers, who are the actual users of its products, to identify gaps in the market that they can then capitalise on.
South Asia’s largest express courier company, Blue Dart Express, claims that almost all its premium products—be it Domestic Priority 1030, Cash on Delivery or the dedicated freighters it has decided to operate—are the result of carefully listening to customer pain points.
In order to wow their customers, they understood they first needed to keep their employees happy and the Super 50 companies seem to go out of their way to ensure this. You will find this particular attribute prominent in the following pages.
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(This story appears in the 05 August, 2016 issue of Forbes India. To visit our Archives, click here.)