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Super 50: The formula that makes these companies 'super'

Focus on capital efficiency, innovation and customer centricity characterises the Super 50 companies

Sourav Majumdar
Published: Jul 26, 2016 06:35:25 AM IST
Updated: Oct 3, 2016 05:36:17 PM IST

When Forbes India launched its Super 50 list in 2015, the key question in our minds was: What is it that makes a company ‘super’? Sure, there are several definitions of excellence and many companies will fare very well on most of these. After much internal debate and discussion, and with assistance from our Knowledge Partner PwC India, we decided on three key metrics—shareholder value, sales growth and return on equity—which would give us a holistic view of corporate performance; a 360-degree evaluation of sorts and that too over a three-year time frame to ensure consistency. The Super 50 list is not a ranking, but a listing of companies which have performed excellently on these three counts, and delivered stellar performances as a result.

Super 50:  The formula that makes these companies 'super'
Despite the diverse nature of the firms on the 2016 list, there are some common elements which characterise these super companies. Efficiency of capital, the obsessive desire to stay differentiated from the clutter, the need to keep the customer at the centre of all they do and a keen eye on profitability bind this disparate group of companies. For example, while the Romesh Sobti-led IndusInd Bank has ramped up its distribution business and avoided a conglomerate approach to remain capital-efficient, it has also focussed on customer needs by innovating on services which would otherwise be deemed commoditised. This quality is also evident in Blue Dart, which is constantly evolving to provide customers the best possible experience. On the other hand, Havells chose to differentiate by pricing its fans higher than competitors to ensure profitability and stay away from the economy segment. These are just a few threads. There are many more you will find as you read their stories in the pages that follow.

Full list: Super 50 Companies 2016
Methodology: How the Super 50 companies achieve greatness
Podcast: India's Super 50 Companies

With the discussions around the much-awaited Goods and Services Tax (GST) gaining momentum after a longish lull, there is once again hope within India Inc that this key reform, which can immediately add a couple of percentage points to India’s GDP growth rate, may finally see the light of day. This issue brings you a detailed poll conducted by Grant Thornton of what corporate India expects on this front.

There’s also a sizeable dash of show business in this issue: The definitive Forbes list of the world’s 100 highest-paid celebrities. Together, they raked in over $5.1 billion pretax in the past year, more than the combined GDP of Bhutan, Gambia and Belize. On the list from India: Shah Rukh Khan at number 86 with $33 million and Akshay Kumar coming in at 94 with $31.5 million, the same figure clocked by Brad Pitt. Evidence enough of Bollywood’s financial clout.

Sourav Majumdar
Editor, Forbes India
Twitter id:@TheSouravM

(This story appears in the 05 August, 2016 issue of Forbes India. To visit our Archives, click here.)

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