Delhi, October 2015. “It was crazy,” recalls Jasveer Singh, who got hooked on Richard Branson’s autobiography Losing My Virginity during his college days in Agra, Uttar Pradesh (UP). Though Singh idolised the maverick British founder and wanted to emulate his ‘crazy’ list of achievements, in 2015—six years after his graduation—the serial entrepreneur was grappling with a flurry of events unfolding at a furious pace. “It was indeed crazy,” reiterates the unassuming founder who was born in Agaunapur village in the Etah district of UP. “I got to learn the English alphabet when I was in class VI,” he recalls.