The Benglauru-based SaaS company is on the cusp of becoming a more global vendor of sophisticated software products focused on customer loyalty management
(From Left)Sameer Garde, CEO Capillary Technologies, Aneesh Reddy and Anant Choubey, Co-founders, Capillary Technologies
Some ten years ago, Aneesh Reddy was at a Retail Week conference, the largest retail industry trade show in the UK, trying to network with potential customers for his three-year-old software company. Back then they’d started out with a fairly simple mobile-based CRM (customer resource management) product.
“I was trying to introduce myself to one of the speakers who’d just finished … his first reaction was ‘we don’t outsource to India,’” Reddy recalls. “Even before I could say we are a product company from Bengaluru.”
“Today, we have 16 Fortune 200 companies as customers in the US and UK,” he says. “The world has changed.”
And so has Capillary Technologies. Today, it is on the cusp of becoming a more global vendor of sophisticated software products sharply focused on customer loyalty management. Capillary’s customers include the Tata Group, Walmart, Adidas, Marks & Spencer and Shell.
Overall, the company has more than 250 customers who account for some 120,000 stores around the world, touching a billion end-consumers in over 30 countries, who collectively make about five billion transactions a year.