Harvard Business School

Warning: Scary warning labels work!

Warning: Scary warning labels work!

Customers at the back of the line are anxious-can you keep them from leaving?

Customers at the back of the line are anxious-can you keep them from leaving?

Is 'gut feel' a good reason to invest in a startup?

Is 'gut feel' a good reason to invest in a startup?

Cut salaries or cut people? The best way to survive a downturn

Cut salaries or cut people? The best way to survive a downturn

How would you price one of the world's great watches?

How would you price one of the world's great watches?