NAME: Sujata Guha Keshavan
PROFILE: Co-founder, managing director and executive creative director of Ray+Keshavan Design
LEARNINGS: Set your own standards, recognise the value of rigour and discipline and make your work a labour of love
Correction: This article has been updated. Sujata started her design company with Ray Kesavan in 1989 and not 1999 as stated earlier.
(This story appears in the 16 April, 2010 issue of Forbes India. To visit our Archives, click here.)
"Design thinking" is going to be the future. I think Indians should be the fore runners in this newly emerging concept. This article shows us that it has started.
on May 26, 2010The article is good, the content precisely articulates about the current scenario & the future potential of India Design Industry.
on Apr 5, 2010I am happy to see some mention about design in the Indian business media which is quite rare. However there is one fact that needs to be corrected here in this article. Sujata did not start with Ray Kesavan in 1999 as stated in the article, but it was ten years earlier, in 1989. Sujata graduated from NID in 1984 and did her Masters at Yale in 1987. She has been a significant force in Indian design over the years and it is good to see her interview in a serious business journal. Prof M P Ranjan National Institute of Design www (dot) designforindia (dot) com
on Apr 3, 2010