Companies need to develop and follow a systematic customer strategy first to leverage the value of consumer data. Then allocate the right organisational skills, resources, processes, and systems to acquire, retain, and recover value from mutually beneficial customer relationships.
Becoming part of trending conversations has become the name of this game, to not only promote products or services but also to increase engagement with customers. Here are guidelines for the marketer on the prowl
India can make the industry-academia relationship a focal point of developing our research acumen. We need to devote our energies towards converting conflict of interest to a confluence of interest as an ultimate solution
India has stronger ground to take a pledge to achieve net-zero targets by 2050. Indian businesses must back the government in creating a carbon-free and healthy India, and protect its climate for future generations