ISBInsight
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Forge relations with consumers and avoid mistrust to better leverage user data
Companies need to develop and follow a systematic customer strategy first to leverage the value of consumer data. Then allocate the right organisational skills, resources, processes, and systems to acquire, retain, and recover value from mutually beneficial customer relationships.
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Timing, sensitivity, and wit: Cornerstones of moment marketing
Becoming part of trending conversations has become the name of this game, to not only promote products or services but also to increase engagement with customers. Here are guidelines for the marketer on the prowl
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Next step in healthcare: Sharing economy to overcome resource crisis
Imagine a healthcare system with a pool of doctors and medical equipment shared across healthcare providers just like how Zomato, Uber, and OYO rooms enable sharing of resources across their consumers
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Moving from friction to cooperation, how better industry-university linkage can benefit academia
India can make the industry-academia relationship a focal point of developing our research acumen. We need to devote our energies towards converting conflict of interest to a confluence of interest as an ultimate solution
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AI adoption and its significance in retail world
Early AI adoption help the incumbents and new entrants thrive in the perpetually competitive retail context
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Not just a throwback of throwbacks—the evolving face of nostalgia marketing
Nostalgia marketing helps create an instant emotional connect to brands. This connect has been found to increase both the "intention to purchase" and the "propensity to recommend"
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How can businesses help India achieve net-zero target?
India has stronger ground to take a pledge to achieve net-zero targets by 2050. Indian businesses must back the government in creating a carbon-free and healthy India, and protect its climate for future generations
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Bringing the internet to billions—the future of data transmission over the internet
Research shows that by using sophisticated and advanced LEDs, LiFi can transfer data at a speed of 100 gigabytes per second — almost ten times faster than the fastest WiFi
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Improving testing availability alone not enough; mitigating uptake barriers equally crucial
A comprehensive understanding of the uptake barriers can help public health leaders and healthcare providers craft suitable communications and interventions to improve the overall testing figures
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World Water Day: Why India should privatise its water utilities
Public utilities are hugely inefficient in delivering reliable and quality access to water for their cities, because of which, bottled water markets have grown tremendously in India
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A journey of four incredible women leaders who chose to challenge the status quo
An astonishing journey of four women, their struggles and fights that has a lesson for the new generation of women leaders