Thought Leadership
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Dan Ariely: Hidden Forces that Shape Our Decisions
The renowned Behavioural Economist talks about some of the hidden forces that shape our decisions
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Leadership Today: Less Charisma, More Consensus
Not all successful CEOs are charismatic and today's complex and profound economic crisis has created a real challenge both for executives and for the professionals who train them.
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Sula Vineyards: India's Case for Wine
In 1999, the modest Sula Vineyards with its iconic sunburst had its first crush, and in 2000, sold its first bottle of wine
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Sleeping With Your Enemy : Private Labels and National Brands, Who Innovates?
Traditionally, national brands have considered innovation an exclusive competitive advantage over private labels
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Powering the Google Engine: Innovation Is Key
The spirit of innovation (and enterprise) is alive and well at Google Inc
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Thought Leader Interview: Philip Kotler
The marketing guru and perennial member of the Thinkers 50 list of the world’s top business thinkers talks about the Age of Turbulence, and how marketing fits into it.
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How Do Foreign Companies Market to India?
Even in a globalized world, culture can create real differences in how products are received from country to country. This can lead to both challenges and opportunities for businesses, according to Julien Cayla of the Australian School of Business.
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Is a Stringent Climate Change Agreement a Pot of Gold?
How strongly should venture capitalists around the world get behind climate change agreements?
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How Competitors use CSR when Market Conditions Change
In tougher times firms use more, not less, CSR as a vehicle for product differentiation
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Turning Passion into Opportunity: An Entrepreneur's Dream Realized
Winnie So, a former journalist, decided to deviate from the norm and set up a luxury travel planning company
